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E-commerce
AI-augmented content engine for a DTC brand
A direct-to-consumer beauty brand combined SEO research, voice modeling, and AI drafting to 4× organic content output without hiring.
28 people teamWest Coast US
4×
Content velocity
+31%
Organic traffic
Same size
Editorial team
The brand had a strong organic channel but was capacity-bound. The 2-person editorial team could ship 3 long-form pieces a week — and the SEO data said 12 was the sweet spot.
We built a 4-stage pipeline: Ahrefs keyword export → Claude topical brief → human-edited draft → editorial QA. Voice was modeled from 30 prior pieces; we never published an unedited draft.
In 90 days, weekly output went from 3 to 12. Organic traffic grew 31%. The editorial team's time shifted from drafting (now AI-assisted) to deeper interviews and feature pieces — work the brand had been postponing for years.